The main goal is to improve quality of measurement in marketing through better use of latest technology. To achieve this goal, I strongly believe, marketing industry needs to attract more technologists to innovate and develop tools and techniques to improve processes of marketing. Therefore, the primary purpose of ROMImate is to facilitate learning of technologists and promote research and development in the field of agile marketing investment measurement.
This prototype of ROMImateis is designed to showcase a simple workflow of media mix modeling. User can play with data to see how any change in media or sales data affects models that is visualized through a pie chart. The dashboard is designed to detect any change in data and notify user to run regression analysis in the real time.
Other supported features at the moment are:
The system architecture of the prototype is entirely based on serverless architecture with right blend of NoSQL database and micro services coding pattern, as shown in diagram below:
That's depends on the developers community, but we've got some ideas that could help in giving it a direction.
Here are the few features that we would like developer's community to work on in near future: